Maxi-Lift has a management team dedicated to serving our customers with quality products and fast delivery. From friendly customer service to technical support, our staff is here to serve you. Take a few minutes to meet some of our experienced and friendly staff.

Victor Sahm Jr., CEO/Chairman Graduated in 1960 from Trinity University with a BBA. He was the National Sales Manager for The American Cyanamid Plastic Division until 1971. Founded Maxi-Lift in 1972. He has been involved with NIBA, PTDA, GEAPS, and AFIA over the last 30 years.   Beaude Sahm, President Beaude graduated from TCU in 1989 with a Bachelors degree in Marketing. He has also attended Wharton Business School and SMU for additional Business Studies. He is responsible for all major operational areas including manufacturing, accounting/finance & sales/marketing. Additionally, he leads teams in the development of new products and markets. Beaude believes in creating additional value for our customers while fostering a positive work environment that allows people to enjoy, learn and succeed. He has served on boards/commitees of the National Belting Association (NIBA), American Feed Industry Association (AFIA), and is a member of the Young Presidents Organization (YPO).   Paul Phillips, VP of Sales and Marketing Paul graduated from West Texas A&M in 1992 with a Bachelors degree in Marketing. He attended The University of Texas, Dallas and received his MBA in 1995. He has also attended postgraduate seminars at The University of Texas, Austin. Paul is responsible for all sales, marketing and customer service functions for Maxi-Lift, Inc. He is a member of the GEAPS, NIBA, PTDA, AFIA, and serves on The Executive Board of EMC.   Bo Fisher, Sales Manager and Director of Agricultural Products Bo graduated from the University of North Texas with a Bachelor’s degree in Business and Marketing. He joined Maxi-Lift in December of 1994. Bo is responsible for Maxi-Lift’s sales programs and sales staff. He is also responsible for all marketing related to Maxi-Lift’s agricultural product lines. He is the product manager for the Tiger-Tuff Maximum Duty, HD-Max Heavy Duty, and CC-Max Heavy Duty elevator buckets. Bo also writes the Bucket Bulletin, Maxi-Lift’s newsletter, and is the creative director for all of our advertising. He is a member of GEAPS and currently serves on the Associates Board of Directors. He has also served on the organization’s Educational Programming Committee and Chapter Resource Committee. Chris Tarver, Industrial Sales and Marketing Chris graduated in December of 1998 from Texas A&M University with a Bachelor of Science Degree in Industrial Distribution. Chris is responsible for the marketing and promotion of Maxi-Lift's industrial duty elevator buckets which includes the Maxi-Tuff line of precision injection-molded Dupont Zytel Nylon, Urethane, and Polyethylene AA and MF style buckets; custom fabricated carbon steel, stainless steel, and aluminum elevator buckets; and a complete line of malleable iron buckets. Additionally, Chris is responsible for promoting Maxi-Lift's line of carbon steel, stainless steel, and zinc-plated elevator bolts and related hardware.